The big picture: Launched WOH Media, a weekend side-hustle turned profitable video marketing agency, serving Manhattan's distinctive small businesses.
Key initiatives:
1. Full-spectrum business development: From LLC registration to first sale
2. Brand creation: Designed company identity and online presence
3. Strategic planning: Crafted comprehensive business and sales strategies
4. Client acquisition: Pitched and won contracts with niche Manhattan brands
2. Brand creation: Designed company identity and online presence
3. Strategic planning: Crafted comprehensive business and sales strategies
4. Client acquisition: Pitched and won contracts with niche Manhattan brands
By the numbers:
• 2 major clients secured: Ace & Everett (luxury sock brand) and The Action Network (sports betting odds)
• 40% profit margin achieved
• 1-year part-time venture alongside full-time role
• 40% profit margin achieved
• 1-year part-time venture alongside full-time role
Why it matters: Bridged corporate communications expertise with the unique needs of boutique brands in competitive NYC markets.
Bottom line: Transformed weekend passion into a profitable venture, delivering video-first strategies for luxury fashion and sports betting startups.
WOH Media Promo Reel
Photography
Video Marketing for Ace & Everett
Video Marketing for The Action Network