The big picture: Evolving recruitment strategy for NIH-funded Type 2 Diabetes research.
By the numbers:
• 2x increase in monthly recruitment rate
• $0 spent on new advertising tools
• $0 spent on new advertising tools
Key innovations:
1. Leveraged free online platforms
2. Developed targeted health awareness magazine
2. Developed targeted health awareness magazine
Why it matters: Accelerated critical diabetes research, potentially impacting millions with the disease.
Bottom line: Smart digital strategies can significantly boost medical study participation, even on tight budgets.
Study Overview
Targeted Obesity Awareness Magazine
Targeted Smoking Awareness Magazine
