The big picture: Spearheaded IBM's transition to a social-first communications strategy, transforming how the tech giant engages with media and stakeholders.
Key initiatives:
1. Newsroom website redesign: From press release repository to dynamic, media-rich hub
2. Cross-functional content strategy: Unified messaging across 10+ business units
3. Social-first campaigns: Workforce, Weather Company, and executive communications
4. Thought leadership: Showcased IBM innovation through employee stories
1. Newsroom website redesign: From press release repository to dynamic, media-rich hub
2. Cross-functional content strategy: Unified messaging across 10+ business units
3. Social-first campaigns: Workforce, Weather Company, and executive communications
4. Thought leadership: Showcased IBM innovation through employee stories
By the numbers:
• 160,000 IBMers trained in agile methods over 3 years
• $1 billion invested in U.S. training through 2020
• 4,300+ employees aged 40 or older promoted in 2 years
• 160,000 IBMers trained in agile methods over 3 years
• $1 billion invested in U.S. training through 2020
• 4,300+ employees aged 40 or older promoted in 2 years
Why it matters: Shifted IBM's narrative from traditional tech company to innovative workforce leader, highlighting diversity, continuous learning, and cutting-edge tech applications.
Bottom line: Transformed IBM's digital presence, crafting a cohesive story of innovation, employee empowerment, and global impact across multiple platforms.
Newsroom (Social-First) Website Redesign
Original IBM Newsroom was very outdated and heavily reliant on press release strategy.
The first phase of the redesign aligned with IBM's social-first strategy, featuring media rich, sharable assets.
IBM Newsroom Content Guidance for Business Units
Workforce Comms/ Reputation Management Social Banners
Executive Communications Social Banners
Quarterly Reporting Communications Support
Writing Sample - IBM Computer Scientist (Heather Hinton) Blog Feature
